Interviewing influencers big and small!

In this project, we interviewed two influencers: Stef Turner, a macro influencer on Instagram, and Lilly Campbell, a nano influencer on TikTok. Stef creates interior design and family content and works with big brands like Walmart, while Lilly shares lifestyle, DIY, and fashion videos. We learned about their target audiences, how they stay authentic, and how they deal with challenges like staying consistent and balancing life and content. Both emphasized the importance of being real, keeping up with trends, and posting what makes you happy. It gave me a great behind-the-scenes look at how influencer marketing really works.